In Craven County, we are blessed with an abundance of water. We use it freely without discrimination. To avoid a future shortage of this valuable commodity, the state assessed the condition of Craven County’s water supply, the Black Creek Aquifer, and issued the following reduction levels for the 13 counties that share this water source: 25% reduction by 2008; 50% reduction by 2013; and 75% reduction by 2018.

This is a challenging mandate in light of the rapid growth of eastern North Carolina and our community. Armed with a sense of stewardship and purpose, Craven County has launched a comprehensive public relations and public education campaign to inform the community of our shared mission and to provide examples designed to conserve our water resources and protect our future.

Less Means More is a campaign that demonstrates how using less water today means more available water for the future. We can’t afford to ignore this critical challenge and we invite every resident in the county to join in our mission. Our future and the future of our children depends on it.